Flux

The Goal

The goal for this project was to create a luxury airline brand that feels different from the rest. A lot of high-end airlines lean heavily into either being overly formal or overly casual, but I wanted Flux to create a balance. It combines a sense of luxury with a warm, approachable tone. Flux feels lavish without being intimidating, strong without being rigid, and valuable without feeling too out of reach. The mix is what sets Flux apart.